Practical Guides

Check out this year’s dedicated program for Marketing Executives at VivaTech. Revolutionize your company by embracing innovation, teamwork, and state-of-the-art marketing tactics.

![cmo.jpg](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/cmo_9f4ffd8ce0/cmo_9f4ffd8ce0.jpg)

VivaTech serves as an entry point into a vibrant business environment, and this year, we've tailored programs to address C-level’s business needs. In The Exec Arena, we will feature a 3-day CMO Program specifically designed for industry marketers in leadership roles.

As a CMO with a VivaTech pass, you'll have immediate access to the agenda.

What can you expect from the program?
## Exec Arena
Leading CMO leaders worldwide convene for specialized masterclasses designed by and for professionals, where they explore and debate the newest innovations in the market. These executives will share their perspectives with peers in 30-minute sessions in three business-focused tracks.

### Marketing as a Service
This track dives into how marketing has become a service, offering personalized processes and staying updated with the latest trends. It allows businesses to prioritize goals, increase ROI, and enhance customer engagement. Explore its evolving role and effectiveness in driving business success.

Top speakers include:

**Emmanuelle Benoliel, is CEO of UnlockM and CMO at PayFit**. With 17 years of B2B marketing experience, she's driven companies to over $130 million in revenue. 

**Jordan Chenevier-Truchet, Co-founder of Bulldozer**, a marketing & growth collective with 180+ experts, is a former CMO. He helped 50+ companies scale in 5 years (e.g., Aircall, Payfit, Adecco).

_Catch this track on Wednesday, May 22nd, from 10 am to 12:30 pm in the Exec Arena._

### Relationships at the Core
CRM is advancing thanks to cloud integration, AI, analytics, and creative customer engagement tactics. CRMs are now strategically important for company expansion thanks to improved predictive analytics, ushering in the CRM 2.0 age of greater client loyalty. Examine how consumer relations are being revolutionized by this development.

Top speakers include:

**Laure Debos, Executive Vice President & Co-Directeur Général at Epsilon France**, oversees a team of 750+ data marketing experts from Publicis Groupe, helping brands leverage their data effectively. 

**Iain McDonald, Creative Director at Create**, CNN's brand studio, partners with global brands for TV, digital, and social storytelling. He has prior experience with digital publishers and agencies.

_Catch this track on Thursday, May 23rd, from 10 am to 12:30 pm in the Exec Arena._

### The Marketing Game Changers
By 2024, new technologies like AI and Marketing as a service are altering marketing, enabling chances for firms to expand and engage customers. Staying ahead of these changes is crucial for being competitive. Success in the future can be directly impacted by adopting these advances now.

Top speakers include:

**Chris Clarke, Co-founder at Fire on the Hill**, with over 20 years in communications, co-founded his company in 2017 to assist organizations and individuals in managing their reputations during challenging times. 

**Abhay Parasnis, CEO of Typeface**, an enterprise-level AI platform for personalized content. With over two decades of experience, he led product strategy and technology at Adobe. 

_Catch this track on Friday, May 24th, from 1 - 5 pm in the Exec Arena._

![Large-_77A6736 1.png](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/Large_77_A6736_1_ccd76be052/Large_77_A6736_1_ccd76be052.png)
_Networking at VivaTech. Photo credit: VivaTech_ 
## CMO Lounge
CMOs are provided with a unique opportunity to network with like-minded professionals, refresh themselves with pertinent breaks, and investigate sponsorship opportunities to enhance their brand visibility, all within a specially designed lounge area. However, this area goes beyond the traditional definition of a lounge; in the lively context of VivaTech, it functions as a central gathering place for encouraging teamwork, sparking creativity, and developing connections between fellow marketing executives.

## Connection Hub
The Connection Hub provides the ideal setting for in-depth conversations with companies. Here, 150 chosen startups convene with CMO and Tech Leader experts to discuss outstanding innovations and meet innovators from all around the world. These pre-organized meetings are designed to connect C-levels with the concrete solutions they’re looking for.

## CMO Tech Trails
Interested in exploring the rest of VivaTech, but haven’t got a plan? Embark on an exciting journey through Tech Trails, accessible through the VivaTech app and website. These trails will lead you directly to sessions and promising startups showcased at VivaTech surrounding one topic.

Discover the CMO Tech Trail and immerse yourself in the world of exhibitors driving digital strategies and navigating businesses through the rapid evolution of emerging technologies. This Tech Trail is curated by the VivaTech team, the startups featured on this trail offer a comprehensive selection of the best options available in your industry.

## Become a Marketing Guru at VivaTech
Discover VivaTech's program designed just for CMO leaders this year. Take part in insightful talks with professionals, make connections with firms that precisely match your needs, and participate in stimulating peer-to-peer discussions.

Haven’t got your VivaTech 2024 pass? [Book your pass](https://vivatechnology.com/get-your-pass?ca=FPB7UCH5) for this exclusive program created just for CMO executives like you!


A CMO’s Guide to VivaTech

News Feed

VivaStories

A last-minute application for a collaboration of a lifetime. Startup ChatLabs and LVMH share about their work since last year’s LVMH Innovation Award.

![Headshot of Laetitia Roche-Grenet and Michel Tjoeng](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/lvmhchatlabs_28de8aa49c/lvmhchatlabs_28de8aa49c.jpg)
One of the 18 finalists of the [LVMH Innovation Award](https://vivatechnology.com/challenges/lvmh) in 2023, startup ChatLabs started its acceleration last fall in La Maison de Startups, LVMH’s startups’ accelerator based in Paris at Station F. We caught up with the co-founder of ChatLabs Michel Tjoeng and Vice President of Open Innovation at LVMH Laetitia Roche-Grenet to hear about how the collaboration has been going. 
## Captivating Consumers with AI 
Harnessing the power of AI, startup ChatLabs addresses the evolving landscape of consumer behavior, particularly in the luxury industry, where decision-making has shifted significantly toward social media platforms. 

Co-founder Michel Tjoeng compares the ChatLabs shopping experience with a personal shopper, jumping outside of traditional methods. “We don’t ask ‘What's the best product recommendation for a 16-year-old in New York?’ We don't care about the demographic. We care about the context of their shopping experience. How do I best guide that person and how do I tell the story of the brand in a way that they’ll reciprocate? 

“Think of TikTok and Instagram feeds. Every person has their own feed. Your feed is different from your friend’s feed. We are already used to hyper-personalization, but for some reason, websites have not caught up to the fact that algorithms can give a better customer experience than manually curated websites.”

By bridging the gap between social media and the Maisons, ChatLabs enhances the overall consumer experience, leading to increased commercial success and improved return on investment for brands.

## The Rush to Apply
With a background in retail and luxury brands, Michel had been experimenting with social commerce for a couple of years, trying to figure out how to boost customer buying experiences, but it didn’t always integrate AI.

“To do hyper-personalization at scale in 0.3 milliseconds when someone swipes you need a very clever model that can analyze data and make decisions in a microsecond. So we decided to use AI for this.”

It was at this moment, after conversations with several luxury brands about their solution that Michel decided to apply for the Innovation Award. 

“We’d already built a prototype and we already had a customer with great success. And then, some of the Maisons from LVMH talked to me about the LVMH Innovation Award at VivaTech and suggested I apply.” The deadline was in a week and a half.

After throwing together a pitch deck of mostly screenshots and bullet points, Michel applied right before the deadline. “It was not super polished. It was a bit of a rushed application. Luckily, the team of Laetitia saw through the chaos that I submitted and saw a spark of opportunity and innovation with ChatLabs.”

![LVMH winners on stage at VT](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/MARIE_ROUGE_0085_03d1df1278/MARIE_ROUGE_0085_03d1df1278.jpg)
_2023 LVMH Innovation Award ceremony at VivaTech. Photo credit: Marie Rouge_ 
## LVMH, a Legacy of Innovation
Since 2017, the LVMH Innovation Award has put the spotlight on the best global startups. Winners each year enter the acceleration program [La Maison des Startups LVMH](https://lamaisondesstartups.lvmh.com/) in Station F in Paris and have the opportunity to build successful collaborations with some of LVMH’s 75 Maisons.

When thinking about innovation and tech, luxury isn’t one of the first industries that comes to mind, but for Laetitia Roche-Grenet, innovation has been at the heart of LVMH since its beginnings. 

“Let's take the example of baggage today. Back in the day, people used to have trunks, like huge trunks. But times had changed and we started having cars, so we invented different-sized baggage that were flatter and this was super innovative. Now we have connected baggage. And maybe one day we’ll have baggage that will go to the moon.”

“At LVMH we have this very particular story of craftsmanship and we have many ways to do innovation. We have an intrapreneurial initiative within the Group, meaning that any employee with an innovative idea can incubate a project internally. It’s a big asset for a Group where creativity and excellence matter.

“We also have the LVMH Innovation Award, which is a way for us to detect innovative startups that fit different use cases. The winners are then included in a 10-month acceleration program and they end up collaborating with a lot of LVMH’s Maisons”.

Every year, the Group receives thousands of applications for the Awards. Luckily, Michel’s team got his application in on time. “ChatLabs project was an answer to one of the major topics that we wanted to work on last year,” Laetitia emphasized. 

## An Experience Like No Other
For Michel, the opportunity to exhibit his startup with the world leader in luxury like LVMH at VivaTech was tremendous. “It’s impossible not to stop by the LVMH booth when you are at VivaTech. So we were super busy and got a lot of exposure. I lost my voice within 24 hours with the amount of speaking we were doing.”

“And after an event like that, you're on a high, like we're going to take over the world, going to change everything. We had some downtime in August and then the acceleration program begins in September.”

Michel highlighted the comprehensive support provided by LVMH in the program, emphasizing the decentralized nature of LVMH, which fosters innovation but also presents challenges. In navigating this complex ecosystem, understanding different stakeholders, and adapting strategies accordingly, Michel had to learn to prioritize early on.

![co-founder of chatlabs accepting lvmh innovation award](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/photo_michel_da7625599d/photo_michel_da7625599d.jpg)
_Co-founder of ChatLabs Michel Tjoeng accepting the LVMH Innovation Award in 2023. Photo credit: VivaTech_ 
## Contagious Success  
Through the acceleration program, LVMH organizes events and workshops for the startups, sets up meetings with different Maisons, and connects them with the right people in the Group. 

“During the ten-month program, we help startups make connections with a lot of different people. We make them understand the different ways to talk because how you talk with Sephora and Dior is very different. So we help them really navigate inside the ecosystem and inside the luxury world,” Laetitia explained.

In the first few months of the program, ChatLabs connected with a specific Maison intrigued by the potential of a test run for their holiday campaign. Exceeding anticipated KPIs, the successful collaboration led to an ongoing partnership between ChatLabs and the Maison, with exciting new projects currently in progress.

“This is the type of success that becomes viral in LVMH,” Laetitia added. “We are competitive: once a startup has a success story, other Maisons become interested in them. Success is contagious at that point.” 

“It’s really just the beginning of the story with us and LVMH,” Michel concluded. “We’ll be showcasing what we’ve been working on in the last year with this collaboration at VivaTech this year. Everyone better come to check it out!” 

“My job is to make startup’s dreams become reality and make them match with those of LVMH, and by working together, we can invent the world of tomorrow,” Laetitia expressed. “We are really quite lucky because, with the support of startups, we can be more sustainable, inclusive, resourceful, and efficient.

## Don't Miss It
As VivaTech approaches, [seize the opportunity](https://vivatechnology.com/get-your-pass?ca=FPB7UCH5) to witness firsthand ChatLab's AI-powered experience and explore the dynamic LVMH ecosystem. And keep an eye out for this year's LVMH Innovation Award winners, to be announced on May 23rd at 10 am on Stage One with the presence of Bernard Arnault, Chairman & CEO of LVMH.




LVMH x ChatLabs: A Story of Serendipitous Collaboration

LVMH x ChatLabs

From their big debut at VivaTech 2023 to collaborating with industry giants like Amazon, witness how startup Jumbo Mana breathes life into characters using interactive AI.

![Virtual Van Gogh speaking to the camera](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/jumbomana_vangogh_119eac14c5/jumbomana_vangogh_119eac14c5.jpg)
_Photo credit: Jumbo Mana_ 

Picture drinking your morning coffee while chatting with Vincent Van Gogh about the weather. Sound impossible? Thanks to AI-powered startup [Jumbo Mana](https://www.jumbomana.com/), this is a reality!

Specializing in generative AI human behavior, the Strasbourg-based startup has created a living character of Van Gogh thanks to a collection of over 900 letters that the Dutch painter wrote himself. This rare treasure trove of personal material made Van Gogh the perfect subject for CEO Christophe Renaudineau's AI research.

## The Big Debut
Founded in 2022, Jumbo Mana chose to share its technology with the world for the first time at VivaTech in 2023. 

Thanks to the publicity at the event, Jumbo Mana had over 200 articles written about their technology. **“There really was a before and after VivaTech for our company,”** Renaudineau explained. “We had no clients before. Now we are known and have commercial partnerships with several companies.”

With an innovative product and a compelling pitch, Jumbo Mana quickly garnered attention, laying the groundwork for their subsequent success, including partnerships with Amazon and other French and international key accounts. 

![Woman talking with Van Gogh at VT23](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/BR_4_A2958_9141fd4d54/BR_4_A2958_9141fd4d54.jpg)
_Rima Abdul Malak, French Minister of Culture, talking with Van Gogh at VivaTech 2023. Photo credit: VivaTech_ 
## Bringing Van Gogh to every French home
This month, the Bonjour Vincent skill will be released on Amazon Alexa. Renaudineau highlighted the strategic alignment between the startup’s solution and Amazon's commitment to customer-centric innovation. 

"**Partnering with Amazon opens doors to new opportunities and accelerates our growth trajectory,**" he affirms. “The strength of our AI is it’s not a question-answer system, it's a real conversation. So you can talk about what you want with Van Gogh. You can discuss the weather, the seasons, painting, and really any subject that you want with Van Gogh.

“For example, Van Gogh visited Paris in his lifetime. So, we can talk with him about the Eiffel Tower, Le Louvre, the Luxembourg Gardens, etc. And have a real conversation, like you talk to an old man or old friend.”

## Traveling With Jumbo Mana Living Characters
In addition to their collaboration with Amazon, Jumbo Mana sealed a strategic partnership with a French transportation actor, a testament to the versatility and scalability of their solutions.

For this partnership, Jumbo Mana is working on a use case to bring their technology to life in the form of  interactive avatars. “It will be used for example in welcoming agents to help travelers in airports or subway stations to get information in real-time and to help them to navigate in the airport or station.”

[Check out](https://www.youtube.com/watch?v=8yA1kv5BwdM&t=2s) what these interactive avatars look like.

## AI Acceleration
Reflecting on their debut at VivaTech, Renaudineau recounts the engaging atmosphere and the invaluable connections forged during the event. "**VivaTech provided us with a platform to showcase our AI solution and connect with industry leaders**," he remarked. "The event opened doors for us, enabling conversations with potential partners."

We’re looking forward to seeing what this gen AI startup will come up with next. 

Want to spark your own success story? [Book your pass](https://vivatechnology.com/get-your-pass?ca=FPB7UCH5) to VivaTech 2024!



From Canvas to Conversation: Reviving Van Gogh with AI

Reviving Van Gogh with AI

A sticker is reducing food waste and raising millions from investors. Moody Soliman, CEO of Ryp Labs, shared insights on the startup’s progress since VivaTech 2023.

![ripple effect.jpg](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/ripple_effect_3608243dc7/ripple_effect_3608243dc7.jpg)
## Produce is getting a longer life expectancy
[Ryp Labs](https://www.ryplabs.com/) has developed a sticker that creates a protective layer around fruits and vegetables to slow down over-ripening and spoilage – minimizing food waste at every stage of the supply chain. 

“We consider ourselves a food protection and waste reduction company,” explained Moody Soliman, the Seattle-based startup’s CEO. “Our mission is to end global food waste by using safe, sustainable, and plant-based technology. We can extend the shelf life of fresh produce anywhere from 40 to 100 percent.”

## An event for impact
Soliman and four team members from Ryp Labs attended VivaTech in 2023 on the Impact Mile, the event’s exclusive selection of tech aiming to build a sustainable future. 

Even though he lost his voice on the third day, Soliman and the team pitched their solution to VivaTech’s 150,000 attendees during the four-day event. “[Exhibiting on the Impact Mile] was a really great, engaging experience. We had visitors at our booth throughout the whole day for the entire event,” Soliman said.

![BR4A5038.jpg](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/BR_4_A5038_d9f27cc9e1/BR_4_A5038_d9f27cc9e1.jpg)
_Ryp Labs booth at VivaTech 2023. Photo credit: VivaTech_ 
## Building an international network
Following the event last June, the startup’s inbox was full of follow-up requests for interviews and product samples from new connections around the world. 

“That was one of the biggest differentiators between VivaTech and other conferences,” explained Soliman. “Usually, if we attend a conference in Spain, France, or anywhere else, we get a lot of interest locally or maybe from the surrounding region. But with VivaTech, we got requests from Qatar, Iran, Chile, and other European countries from people who had seen us at the event.”

“We were able to grow our network quite a bit from an investment standpoint and then potential customers or clients as well,” he added. 

## On the road to $8.1 million
At the end of 2023, Ryp Labs led a fundraising campaign for a Series A. With an original goal of $7.5 million, the startup ended up closing well over this objective with a total of [$8.1 million](https://www.axios.com/pro/climate-deals/2023/11/22/ryp-labs-funding-food-waste). 

“Indirectly, [VivaTech] absolutely contributed to this,” Soliman told us. “We were just going into the summer and it gave us a lot of momentum carrying the fundraiser through the summer and closing.”

“We're quite strategic about which conferences we go to because we're a small team. So we went to VivaTech for a lot of different reasons, for the potential of meeting investors, customers, and whatnot. But also for the visibility and the momentum that it will result in.”

![BR4A5031.jpg](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/BR_4_A5031_e921888477/BR_4_A5031_e921888477.jpg)
_The difference a Ryp Labs sticker can make in food spoilage. Photo credit: VivaTech_ 
## Everyone’s got rotting strawberries
With a large sum to work with, Ryp Labs now has room to grow. They plan on using the funds raised for a commercial launch of the food stickers. 

While their technology is marketed towards a B2B market, everyday consumers see a need for it. “We’ve all had a box of strawberries that starts rotting in our refrigerators after just one day. What we do resonates with a lot of people,” Soliman observed. 

“We're starting with a soft launch with a focus on strawberries,” he said. “And continuing our product development and R&D work for other product lines coming soon.” 

## Soliman’s advice for first-timers
Ryp Labs' global exposure growth is a great example of the VivaTech ripple effect. Now with one VivaTech under his belt, we asked the CEO for his advice on navigating the event as a first-time exhibitor. 

“Pack some honey, so you don't lose your voice,” he laughed. “You’ll be doing plenty of talking. But also plan on having more than one team member and ideally at least like three people, because during the busy hours, you're getting pulled in all different directions. But just be ready for some fun, engaging few days from start to finish.” 


Want to spark your own startup success story? [Book your pass](https://vivatechnology.com/get-your-pass?ca=FPB7UCH5) for VivaTech 2024.



VivaTech Ripple Effect: Ryp Labs' Journey to $8.1M

Ryp Labs' Journey to $8.1M

Explore the future of tech through the lens of three VivaTech startup alumni – Facil’iti, Notpla, and Billiv. We dive into their stories of accessibility, sustainability, and digital innovation. 

![carbon-hub-seaweed-feature-image.jpg](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/carbon_hub_seaweed_feature_image_9cf4b5895e/carbon_hub_seaweed_feature_image_9cf4b5895e.jpg)

Photo credit: Carbon Hub

VivaTech isn't just a stage but a catalyst that propels startups to succeed. So it’s no surprise that startup success stories are our favorite kind of stories.

We delve into the transformative tales of three startup alumni, each of whom is leaving their mark on the tech sector. Let’s unravel the narratives of Facil’iti, Notpla, and Billiv.

![faciliti-e1638376795273.jpeg](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/faciliti_e1638376795273_c7596bcd10/faciliti_e1638376795273_c7596bcd10.jpeg)
Adapting a website with Facil’iti. Photo credit: Facil’iti
## Facil’iti: Revolutionizing Web Accessibility
If you’re reading this article without needing to adapt your screen, you aren’t part of the [one-quarter](https://www.who.int/publications/i/item/9789241516570) of the world’s population who has trouble reading screens. In an era where digital presence is non-negotiable, startup [Facil’iti](https://www.facil-iti.com/) is making browsing the web more accessible.

Facil’iti is a UX personalization solution that adapts the display of a website for people who have a vision, mobility, or cognitive issues. We interviewed Yves Cornu, Managing Director of Facil’iti, to learn more about the solution. 

“We found that according to the World Health Organization, a quarter of the world's population has problems due to age, disease, or disability. And just by adapting the way a website is displayed, we can help them.”

“We came to VivaTech for the first time in 2018 as part of the TF1 lab. The company was only 6 months old, but we won an award as startup of the year. And we’ve been coming to the event every year since.”

Fans of competition, the startup applied for a Tech for Good award at VivaTech two years ago and walked away as winners. This moment got the VivaTech team’s attention and sparked a collaboration for our very own website. 

Try it out for yourself: click the red icon of a paper boat on the top right-hand corner of our website. Parkinson’s Disease Mode enlarges and spaces clickable areas, Senior Mode increases text size and changes font, and Photosensitive Epilepsy Mode stops animated content. Facil’iti’s tool is an innovative way to allow even more internet users to access information on the web. Even if you don’t have a vision impairment you can change the website to night mode or visual fatigue saver. 

Always continuing to innovate, Facil’iti launched just this year a new app, specifically designed for children with dyslexia. “We are still in the discussion process with French and international companies from Brazil and Japan, but we got a lot of contacts at this year’s VivaTech. We have always had great leads here,” concluded Cornu.

We’re delighted to be able to work with the Facil’iti team and encourage their journey toward making the internet an inclusive space where no one is left behind.

![BR4A4029.jpg](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/BR_4_A4029_a28adad50b/BR_4_A4029_a28adad50b.jpg)
Attendee trying Notpla’s Ooho bubble. Photo credit: VivaTech
## Notpla: Transforming the Narrative Around Packaging
Plastic is a worldwide problem. Thanks to [Notpla](https://www.notpla.com/), seaweed might be the solution. First-time startup participant at VivaTech 2023, Notpla caught the attention of attendees with their mission to replace single-use plastic through innovative material solutions derived from seaweed.

Under the oceans, there are abundant forests of seaweed. It grows quickly and needs no freshwater, land, or fertilizer. What’s more, it naturally captures carbon and makes the surrounding waters less acidic. No wonder Notpla chose to harness this super plant to combat our plastics problem. 

The startup has created solutions for packaging foods, drinks, care products, and more. While some are edible, some compostable, and some dissolve in water, they all disintegrate into nature without any harmful traces. Our attendees were especially enamored by their Ooho edible bubbles pictured above.

Niall Russell, Head of Marketing at Notpla shared insights into their achievements at VivaTech. “Receiving tours with VIP groups from global brands was a real highlight for us, being able to pitch Notpla and our plastic-free solutions to the people who are willing and able to make change on a big scale,” Russell told us.

“We found the event to be a great experience for connecting with some key industry figures,” he continued. “We were able to connect with a handful of great decision makers in consumer brands who we're still in conversation with, exploring ways to reduce plastic across their businesses' packaging through our Innovation Lab.”

We can’t wait to see just how far this innovative plastic-free startup will take the seaweed game. 

![DSC0531-min.jpg](https://storage.googleapis.com/cdn.vivatechnology.com/_vt-prd/medias/DSC_0531_min_67cffe4d38/DSC_0531_min_67cffe4d38.jpg)
The Billiv team at VivaTech 2023. Photo credit: VivaTech
## Billiv: Redefining Digital Transactions
Say goodbye to unwanted receipts. French startup [Billiv](https://www.billiv.fr/) has created a sustainable way to receive your receipts from purchases without having to sign up or give any contact information.

Many e-receipt options already exist, the most frequent being a simple email. While this option gets rid of paper waste, customers must give up their data in exchange for this service. Thanks to Billiv you pay like you normally would, scan a QR code to receive the receipt on your phone, and that’s it!

Billiv ventured into the halls of VivaTech in 2022 for the first time. This year, we interviewed Nicolas Guinot, Head of Sales at Guinot, to find out about their experience. 

“Last year we had the chance to meet some amazing companies like McDonalds, Clarins, and others that allowed us to understand the market and then improve our solution. This allowed us to sign some important contracts just after VivaTech last year,” Guinot shared.

The French waste reduction law, in effect in August 2023, put an end to businesses automatically printing receipts for customers. With the aim of limiting waste, numerous corporate companies were interested in finding a new way of managing these transactions in a better way. 

When asked about their return to VivaTech for the second year, Nicolas highlighted the unparalleled visibility the event offers. “There are more and more competitors that do what we do. So being at VivaTech is important to show to others that we are present in the ecosystem and to show what we’re able to do and obviously to search for leads for potential customers,” Guinot explained to us. 

In a landscape where digital transactions are evolving, Billiv is entering the game and making a lasting impact on the future of sustainable and efficient financial transactions.

## New Frontiers
Through the lens of Facil’iti, Notpla, and Billiv, we've glimpsed into the future of technology—where inclusivity, sustainability, and efficiency converge to shape new frontiers in their respective sectors.

Are you a startup innovating in a new way? Want to spark your own VivaStory? [Pre-register](https://subscribe.vivatechnology.com/savethedate) for VivaTech 2024!




3 VivaTech Alumni Exploring New Tech Frontiers

3 Alumni Exploring New Tech

The one-stop platform from SeedLegals eases founders&quote; most common headaches by helping startups conquer legal challenges. Read about SeedLegal’s VivaStory, the success stories of VivaTech alumni. 

&nbsp;<figure class="image image_resized image-style-align-center" style="width:75%;"><img src="https://lh7-us.googleusercontent.com/zf3o8-ChpP5bHxF63e0vPlb3zTQDxD6xawwW8198kAkbdooy5FkirL7aFoTD9ThXUdJHS9BohrVKsartGSdLb6ED9lmkI3OF-aqMuqBRuR3H_QngbKrlIA9Cz53RgrYYk0W3XAFcmOFZ-CXkCRiCE4Y" alt="seedlegals startup talk"></figure>Source: SeedLegalsThe greatest business leaders, startups, investors, researchers, and innovators come together at VivaTech to find their crowd every year. The result$1 Partnerships are created, business deals are closed, startup funds are raised, and new talent is recruited. These are what we call VivaStories. &nbsp;Company:&nbsp;<a href="https://seedlegals.com/" target="_blank" rel="noopener noreferrer">SeedLegals</a>Sector: Legal ServicesHQ: London, UKYear founded: 2016Who we interviewed: Florent Artaud, Country Manager of France&nbsp; &nbsp;<h2>Startup Story</h2>Entrepreneur Anthony Rose and angel investor Laurent Laffy met in 2016 at a party and found they had one thing in common: they were both fed up with startup financing rounds taking months to negotiate and spending outrageous sums of money on attorneys for the same legal paperwork at every round.&nbsp;They decided to create SeedLegals:&nbsp;a platform to help founders and investors easily create, negotiate, and sign all the legal agreements needed for a funding round. Launched in 2016 in the UK, SeedLegals is changing the game for startups’ legal processes.&nbsp;“I met SeedLegals in 2019 after they raised a Series A round. They planned to use the funds to expand the business internationally and decided to start with France,” Florent Artaud, SeedLegals Country Manager of France, explained to us.“I am a lawyer by trade. I was working with another startup and found the idea of facilitating the legal aspects surrounding entrepreneurship really interesting. We launched in the French market in 2020, just before Covid which was pretty tough, but it went really well in the end.”SeedLegals has now helped more than 50,000 startups around the globe. What’s more,&nbsp;one in six funding rounds in the UK are now closed through SeedLegals.&nbsp; &nbsp;<img class="image_resized" style="width:75%;" src="https://lh7-us.googleusercontent.com/9vPWImiL3nqQPITkaJq5cA4si_2hx4E2NG1J62iiJ4PTnvkmSSR6tnOsVzxuoyxLIz--iZcdZRXzdgzRgZ6pEh1Vn1fRP7gWcSVGU7J0NB-K2IC0RiWWV2ULQ5WRJl1rqB5epbDz7KQOtsfRzaQorlg" alt="SeedLegals team at VivaTech 2023">SeedLegals team at VivaTech. Source: VivaTech<h2>VivaStory</h2>In 2022, the SeedLegals team ventured into VivaTech for the first time. “When we came last year, it was incredible. There were so many startups, amazing entrepreneurs, and cool projects to see,” Florent remarked.&nbsp;In addition to getting wowed by the event, SeedLegals made their mark on fellow startups. “We met several startups who of course didn’t know about us so we got great leads. We ended up working with a lot of them!”&nbsp;“We also met&nbsp;<a href="https://monjuridique.infogreffe.fr/" target="_blank" rel="noopener noreferrer">MonJuridique</a> which is a company that handles other companies’ registries.” Soon after the event, a partnership bloomed between the two legal startups. &nbsp;<h2>2023: A year for even more connections</h2>Back for another round of VivaTech in 2023, the SeedLegals team was ready for more action. “We were so keen to come back this year to meet potential customers, bring more awareness to our brand, and explain what we do here in France and the UK,” Florent expressed.&nbsp;After four days of networking, pitching, and conversations, the team walked away with:&nbsp;<ul><li>50+ meetings with startups to discuss their project and how SeedLegals can help them with their fundraising, options, and more</li><li>New clients using the platform after their very first discussion at VivaTech&nbsp;&nbsp;</li><li>Many discussions with partners, especially one with Schoolab which led to a webinar held in September on&nbsp;<a href="https://t.sidekickopen26.com/Ctc/GB+23284/cmdFk04/Jl22-6qcW7lCdLW6lZ3p8W5jCp9b6xQy8LW3K1ttQ4w-YG4W7L9Pq47fMMWjW2-_gXC7jNfVwN8sJkd4l0LtYVvZRJL1c6-sCVqr6Jb3XgGl1W53wW1B5h4hMbW3K4lDy7F5TjDW916s8Y3nfZZdW478Mmt4lDfynW3dkX_72LRV0FW1Pcm_g6g_wbkW8Xs3pw6XgKQ2W2QgzBc7q_d7QW8Sht9r3tqLfbW6ctbDM7vxBJBW30rbSC4FWRDyV_wSqV6fp26sW814x-321s_9JN5gfnKRVCkFjW7dyzFV9hhS4GW5-cJXP6N6T-7W43_xMl4d_n6bf3Tz7zC04" target="_blank" rel="noopener noreferrer">How to Raise Funds in a Difficult Environment</a></li></ul>Not bad for only a few days of work. “Overall it was an amazing experience. The team is really keen to attend the event next year,” Florent told us. &nbsp;<img class="image_resized" style="width:75%;" src="https://lh7-us.googleusercontent.com/KVFFL2dZieNJ7PchEUU9BI33Xn1z1BJE_opwg1TfLh-lAUYz2maK8pPALFR_PyJ1VM6GbkG0Ig4kyC8B-UF6s9L7_3sorszOGO6xBR29otdtlUVHFAjIjotFcntZWmO5hoRjMyYVg3lW5W7V1NOsKio" alt="SeedLegals team photo">The SeedLegals team. Photo credit: SeedLegals<h2>Words of wisdom</h2>Now a two-time VivaTech alum, Seedlegals has advice for startups coming to the event for the very first time.&nbsp;“Prepare in advance,” Florent warned. “It is a massive event. There are many companies you can meet here ranging from pre-seed startups to big corporations and public associations all relating to the tech ecosystem. Decide beforehand who you might want to meet with. Set up meetings if you can so you can make the most of your time at VivaTech.” &nbsp;<h2>Onward bound</h2>From the spark of an idea at a party to a full-grown business that’s helping other startups conquer legal challenges, SeedLegals is truly transforming the way companies start, grow, and scale. We can’t wait to see what’s in store for them over the next few years and how they’ll empower even more VivaTech alumni.&nbsp;&nbsp;Want to spark your own success story$2&nbsp;<a href="https://subscribe.vivatechnology.com/savethedate" target="_blank" rel="noopener noreferrer">Pre-register</a> for VivaTech 2024.&nbsp;Discover the VivaStories you may have missed: Find out how&nbsp;<a href="https://www.vivatechnology.com/news/we-signed-our-first-contract-right-after-vivatech---hd-rains-vivastory" target="_blank" rel="noopener noreferrer">HD Rain</a> signed their first contract,&nbsp;<a href="https://www.vivatechnology.com/news/jooks-tech-twist-on-sporty-sightseeing" target="_blank" rel="noopener noreferrer">Jooks</a> landed a deal with the city of Paris for the 2024 Olympic Games, and&nbsp;<a href="https://www.vivatechnology.com/news/green-score-capital-an-out-of-this-world-vivastory" target="_blank" rel="noopener noreferrer">Green Score Capital</a> created their first partnership. &nbsp;

SeedLegals: The Startup Empowering All Startups

The Startup Empowering All Startups

Startup JOOKS allows you to discover hundreds of cities around the world while running, walking, cycling, or wheelchairing. Read about JOOKS’ VivaStory – the success stories of VivaTech startup alumni. 

<img src="https://lh5.googleusercontent.com/vBig7ymlNeINso0IYeoQE95f3T2hGL7YgdZKDa_mNwvJhjMTWff4Cpp9JQVSLBv0TssGxMaRgljhvehl88s111iZtRuf7Q6iP_JK1I_Dw8S1tPg1SpwUjxv0YM-8-g8aNnQ7pgwgORm_YM_EA-5KmO4">Source: JOOKSThe greatest business leaders, startups, investors, researchers, and innovators come together at VivaTech to find their crowd every year. The result$1 New partnerships are created, business deals are closed, startup funds are raised, and new talent is recruited. These are what we call VivaStories.Learn about JOOKS’ VivaStory and how they landed a deal with the city of Paris for the 2024 Olympic Games.&nbsp;Company:&nbsp;<a href="https://www.jooks.app/" target="_blank" rel="noopener noreferrer">JOOKS</a>Sector: Sport Tourism&nbsp;HQ: Champagne, Auvergne-Rhône-Alpes, FranceYear founded: 2016Who we interviewed: Christophe Minodier, Co-founder&nbsp;<h2>Startup Story</h2>Discover new cities around the world in the same way you’d use an audio guide at a museum. That’s the solution co-founders Christophe Minodier and Olivier Lebleu created with their startup JOOKS.&nbsp;“I was traveling a lot with my co-founder for work and we were searching for a solution that would show us the main points of interest in a new city in a fun way and we didn’t find any,” explained Christophe Minodier. “So that’s why we said why don’t we make it ourselves$2”When the two sportsmen put their heads together, they knew their solution had to evolve around the three things they needed on every business trip: de-stressing, staying fit, and discovering the city they were in.In 2016, JOOKS was born. “Our app allows users to discover cities around the world while walking, running, cycling, or wheelchairing,” Minodier said. “We provide routes and this allows users to discover the main interests of a city. As they pass by, there is commentary on the points of interest. It’s like an audio guide at a museum, but outside and everywhere.” &nbsp;<img class="image_resized" style="width:50%;" src="https://lh6.googleusercontent.com/t3yLVomUlbL7EhE_E4bAJtIWyYaCxygbcLGJPwQVYO6k7k4qEU5F0spe6opTOOB2_rC_pScbMUZTmTKy_ceQIKBVHfh9EECLH5-MMpPlQG8QxDuCTjFqcIwK76PsEo1cw_snpxWm06Qrn6KQoLrDrO0">Source: Ownsport<h2>So, where should our VivaTech team go for a run in Paris with JOOKS$3</h2>“You will find 83 routes in Paris, which means you have a huge choice, you’ll find a route everywhere in Paris in order to discover every little part of the city. It’s quite incredible,” Minodier suggested.From historical-themed runs linking the places Napoleon Bonaparte left his influence on Paris to scenic runs along the Seine River, we have our pick of trails to choose from for the next team building. Now present in 50+ countries, JOOKS offers over 1,300 routes. Users put in their headphones and the app does the rest. &nbsp;<img class="image_resized" style="width:50%;" src="https://lh4.googleusercontent.com/ePWlXlRzHyiA1YM4oIM-OH_hhvmagW2eKXwhEmYAkj0rYdkZdl5paVtD2Wyjugu4ae4EZQPvQY2zDsi3RjU1KWWuq1twTGh8jDE46dY2YfWFxO-zAUP4cZ5elxqOaXNgZcg0WCvOzectEDY7_w2Sh58">JOOKS stand at VivaTech 2023. Source: VivaTech<h2>What brought JOOKS to VivaTech$4</h2>“I came to VivaTech four years ago to present our product as a brand-new startup.” Since then, Minodier and his team have been back to several VivaTech editions. “We have had the chance to meet a large number of prospective customers, both in product categories we already offer and for future developments. We&quote;re very excited about launching these projects.”“For example, the city of Paris has formalized our partnership with the creation of discovery routes within JOOKS, enabling tourists and residents to explore the city during and after the Olympic Games.”“We are also working with large companies such as RATP as well as Air France. This is proof that VivaTech is a place where we can meet great contacts and accelerate a decision to start working with a company.”“Overall, Viva Tech was a great success for us, and we&quote;re looking forward to 2024!” Minodier added.&nbsp;Get moving in your city, check out the&nbsp;<a href="https://www.jooks.app/" target="_blank" rel="noopener noreferrer">JOOKS</a> app.&nbsp;Want to spark your own VivaStory$5 Pre-register for VivaTech 2024&nbsp;<a href="https://subscribe.vivatechnology.com/savethedate" target="_blank" rel="noopener noreferrer">HERE</a>.&nbsp; &nbsp;

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