Agentic AI, Trust & the Future of Customer Experience

As AI becomes a cornerstone of marketing operations, redefining customer experience (CX) through streamlined processes, powerful analytics, and enhanced creativity, customer expectations are rising in parallel. Today’s consumers seek more meaningful, personalized interactions—seamless across multiple channels yet authentically human. What does the next wave of AI agents mean for the future of CX, and how can businesses prepare for this transformation? This session will explore how Agentic AI is reshaping customer engagement, particularly in sectors like luxury retail, where authenticity and trust are paramount. We’ll discuss how brands can preserve the human dimension of CX, foster consumer trust through responsible data use and transparency, and ensure that AI-driven experiences remain both innovative and emotionally resonant.