NewGame+ : Transforming Esports into a Multimedia Growth Engine

The video game industry is experiencing a shift in growth patterns post-pandemic, adjusting from historic highs to more sustainable rates as it explores ways to regain momentum. Traditional revenue models are evolving alongside fresh opportunities, with the global e-sports market—projected to generate $1.87 billion in revenue this year—serving as a potential focus area. Can competitive gaming and e-sports complement broader industry goals? What are the opportunities for advertisers, streaming platforms, video game producers... that emerge from this booming field? How can viewers loyalty within teams and retention strategies positively impact the space and the video game industry as a whole? Can competitive gaming and e-sport become a growth vehicle for the video game industry? This session examines how these parallel paths might converge to shape the next chapter of gaming innovation.