The Future is Fem[AI]le - Using AI to Bridge the Gender Gap at work - By the Women’s Forum
Faced with the persistent underrepresentation of women in artificial intelligence — both in the professions that shape it and in the uses it transforms — the exclusive report The Future is Fem[AI]le, led by the Women’s Forum, proposes a different path: one of inclusive, strategic AI that drives shared progress. What if AI could help women to leapfrog? What if AI could bring more women in STEM? What if AI could mentor women towards equal opportunities? What if AI became a gateway to women economic inclusion? Based on interviews with experts from the corporate, academic, legal, scientific, and institutional worlds, this report shows that the future is still open — and explores four key directions. Join us at Vivatech to meet three of our experts and listen to their hand-on feedbacks on how to turn this technological transformation into an economic and social opportunity for women — and beyond.
AI: The CMO Game Changer – From EXCOM Pressure for Growth to Market Impact
What happens when your CEO calls on Wednesday evening and asks for a strategic acquisition plan in sustainability… by Monday’s Executive Committee? This scenario captures the pressure CMOs now face: delivering fast, tangible growth—while embedding purpose, ethics, and long-term value. In this sharp and actionable talk, Emmanuel Obadia unpacks six critical pitfalls that sabotage modern marketing, and shares a pragmatic, AI-powered method to move from misalignment to momentum. With his IMPACT Transformation Playbook, he offers a real-world guide for CMOs ready to become Centaurs: augmented, aligned, and back in control.
Building B2B Brand Trust with Google Cloud and LinkedIn
In a world where innovation is expected and differentiation is difficult; trust is the new currency. Backed by fresh LinkedIn research "Building Brand Trust for an Era of Innovation“ , this fireside chat with Google Cloud explores how cloud marketers can rise above the noise. Discover how to connect with senior decision-makers, tailor messaging to diverse stakeholders, and position your brand as a credible, expert partner in AI and digital transformation.
Bridging the Trust Gap: Uncovering the Business of Trust
The Financial Times will be at VivaTech 2025, sharing a preview of our latest research report, in collaboration with the IPA, ‘Bridging the Trust Gap’. The report explores how trust has become a key competitive advantage in B2B decision-making. The session will examine: - How trust shapes decision-making and long-term customer relationships. - How businesses can turn trust into a measurable competitive advantage. - The evolving nature of trust in marketing, advertising, and B2B engagement.
Securing Agentic AI: Safeguarding Autonomous Decisions for a Secure Tomorrow
As generative and agentic AI technologies rapidly integrate into enterprise systems, they are reshaping how organisations innovate - but also introducing a new spectrum of security and governance challenges. This session helps guide clients through this evolving AI security landscape and discusses actions to take to stay ahead of emerging risks and maintain effective governance.
Striving for growth in operations with tech
In an era, where fulfilling product demand is more complex than ever due to tariffs tensions and geopolitical uncertainty namely; how Operations & Tech at Pernod Ricard are teaming to overcome uncertainties and maximize fruitful collaboration. Hear about how Pernod Ricard is evolving his fulfilment across the globe in the most profitable and sustainable way.
Inside Outshift - Cisco's Incubation Engine: From quantum networking to building the Internet of Agents
Join Hervé Muyal, Director of engineering of Outshift by Cisco, for an exclusive look inside Cisco’s innovation powerhouse. In this keynote, Hervé reveals how Outshift is incubating the next generation of disruptive technologies—from the transformative potential of quantum networking to the rise of the Internet of Agents, where AI-powered systems collaborate, learn, and act on our behalf. Discover how Cisco is redefining what's possible in networking, security, and intelligence—turning bold ideas into real-world impact. This is more than a glimpse into the future—it’s the blueprint for building it.
Evolution of Human Data in the Era of AI Agent
AI agents are evolving beyond simple chat, browsing the web and interacting with your computer. But how do we ensure they're safe and effective? We'll explore evaluation frameworks for AI agents and how to organize testing of an AI agent to identify vulnerabilities. The session provides insights into building more robust AI systems.
Internal convictions, external trust: S3NS, the cloud of trust by Google Cloud and Thales
S3NS is a strong commitment from Thales and the bold choice of Google Cloud towards a trusted cloud. After only 3 years of existence, S3NS aims for the SecNumCloud 3.2 qualification in the third quarter 2025 and already has several dozen customers. S3ns presents its personal and committed convictions on the cloud of trust through four members of its executive committee. Different and complementary perspectives at the service of customers to offer a solution combining performance and innovation equivalent to the leaders of the sector, protected from extra-territorial laws. They explain the technological choices and tell the first customer feedback.
Exclusive Preview Launch: Fortune Europe’s Most Innovative Companies
Fortune unveils its first-ever Europe’s Most Innovative Companies list at VivaTech, spotlighting the 300 firms leading across product innovation, process innovation, and innovation culture. In this exclusive preview panel, senior leaders from top-ranked companies will join Julie Linn Teigland of EY and moderator Peter Vanham to explore what drives real innovation today—beyond hype—and how the most forward-thinking businesses are building systems, cultures, and products that move industries forward. The list will then officially be published on FORTUNE.COM, June 12.
Powering the Backbone for the Software-Defined Automotive Future
As the automotive industry undergoes a seismic shift toward software-defined vehicles, success requires more than just cutting-edge tech — it demands deeply integrated, decentralized collaboration. In this keynote, Niklas Florén, CEO of WirelessCar, shares how WirelessCar partners with global OEMs to deliver advanced, high-quality, distributed services at scale. He explores what it takes to thrive in an era of geopolitical complexity, digital acceleration, and customer-centric transformation — and why the future of mobility will be built in partnership.
Invisible Innovation: The Back-End Decisions That Define Startup Success
Some of the most powerful startup innovations happen behind the scenes. This session unpacks how founders are using decentralized tools not just for flashy products, but to streamline everything from onboarding and payments to compliance and collaboration. The right architectural choices early on can mean the difference between scaling smoothly — or stalling out.