MAD

Our mission at MAD is to revolutionise the climbing industry by addressing its environmental impact through bio-based materials and circularity. Despite climbers' deep respect for nature, the industry generates significant amounts of plastic waste annually, contributing to environmental degradation. Our pilot project focuses on climbing holds made from mycelium, the roots of mushrooms, which, combined with an organic substrate, acts as a binder and creates a lightweight, strong, renewable, and biodegradable material. This allows us to replace conventional plastic used in climbing holds. Additionally, our business model incorporates circularity by implementing a leasing system for the climbing holds, enabling us to refurbish and reintroduce them into the cycle. At the end of their lifespan, we can repurpose them as soil fertilisers, ensuring a sustainable approach from production to disposal.