Egonym

Based in Zurich, Egonym is a Generative AI startup with the mission to empower businesses, researchers, and individuals to harness visual data without compromising privacy. Egonym leverages proprietary Generative AI technology to anonymize people’s identities in visual media (images and videos) by replacing original facial identities with synthetically generated random ones. The egonymized results retain valuable data attributes like sentiment, age, gender, gaze and ethnicity, thus allowing valuable insights to be gleaned from the data without exposing identities. Through egonymization, companies and individuals can avoid violating data protection regulations (e.g. GDPR, FADP) and safeguard the privacy of individuals. Egonym enables companies to open up new regulation-compliant applications across a range of verticals such as marketing, AI/ML training, retail, medtech, security, and content creation.